Push less.
Perform more.

You're a

high-functioning leader.

Capable, impressive, but carrying more than you reveal.

You're ready for more than surface-level support.

Cogtimize is a psychological performance consultancy for leaders who want to think, feel, and lead at their highest level.

We bring together advanced psychological science, real-world business insight, and deep coaching presence to create space for meaningful, measurable transformation.

Psychological Performance Consultancy

Cogtimize. The name itself comes from "cognitive optimization" – the process of refining how leaders think, feel, relate, and ultimately, lead. But we're more than just a coaching brand. We're a psychological performance consultancy: a rare blend of rigorous psychological science and a human-first approach for ambitious individuals in high-stakes environments.

For high-functioning leaders seeking profound, measurable transformation, Cogtimize is the answer. We bring together advanced psychological expertise, real-world business insight, and a deeply present coaching style to create space for that transformation.

Whether you're navigating complex challenges, managing conflict, pushing through barriers, or simply seeking greater clarity and emotional intelligence, Cogtimize can help. We combine clinical expertise, commercial clarity, and real-world leadership experience to deliver safe challenge, sharp insight, and lasting change.

The result? Leaders who not only perform at their highest level but also lead with greater self-awareness and authenticity.

Our mission is to help every leader overcome the internal barriers that hold them back from a full and high-performing life. Because true leadership starts from within. When leaders operate with clarity and candor, everyone benefits.

At Cogtimize, we bring psychological depth to high performance, helping ambitious leaders think, feel, and perform at their peak. And we do it with a firm commitment to evidence-based practice, rejecting the quick fixes and superficial strategies of pseudo-coaching in favor of sustainable, meaningful change.

Client Transformation Stories

"It was the first time I felt truly backed – emotionally and strategically.”

Starting Position:

An experienced consultant, was overlooked for senior leadership roles for years. Stuck in middle management and dismissed by male-dominated boards, he felt his confidence slipping. Beneath the professionalism was frustration and fatigue."

Approach:

"Tracy created space for him to examine the patterns limiting his presence. Through narrative work and psychometrics, they explored how internalized beliefs shaped his behaviour. Tracy challenged him to reimagine his leadership identity and own his difference."

Result:

"Within 12 months this client was appointed CEO of a mission-led business and led its acquisition. His leadership is now visible, grounded, and authentic."

"I stopped surviving and started choosing."

Starting Position:

"A high-performing C-suite executive, was emotionally drained and personally compromised. Beneath the surface, she felt like she was living someone else’s plan, reacting rather than leading."

Approach:

"Tracy worked with her to safely unpick the roles she’d internalized. Through coaching that blended psychoeducation, identity exploration and relational work, they created space for emotional clarity and personal agency. Tracy challenged her over-functioning, helping her build boundaries and reconnect to her values."

Result:

"She left her corporate role and set up an independent consultancy that reflects her real priorities. She now works with clients she chooses, on work that energizes her. Her leadership is rooted in clarity, not performance."

“I became the fund manager I was pretending to be.”

Starting Position:

"A hedge fund manager with a stellar résumé, was professionally stalled. Known for his intellect but not his presence, he felt like he was always “almost there,” missing out on promotions. Privately, he doubted his leadership style."

Approach:

"Tracy helped them explore the tension between his internal competence and external communication. Using psychometric tools and executive narrative work, they redefined how he projected authority and influence. Sessions focused on emotional regulation and relational dynamics."

Result:

"He secured a European Fund Manager role at one of the top five global hedge funds. He now feels “in role” and leads with intent, not performance."

“My team stopped surviving me. We started building together.”

Starting Position:

"A technically brilliant CEO of a fast-scaling SaaS business, had a team that was burnt out and disengaged. He knew he wasn’t connecting but didn’t know how to fix it without abandoning his own wiring."

Approach:

"Tracy worked with him on emotional literacy, team attunement and adaptive leadership. She helped him develop a new internal narrative and introduced communication rhythms that worked for both him and his team."

Result:

"He transformed his relationship with his executive team, creating a culture that felt safe, direct and collaborative. Staff turnover fell, team performance improved, and the company was acquired. He stayed on post-acquisition because he wanted to."

"When I work with high-level performers, they’re not looking for guesswork. My training means I can bring hard science to soft skills – and speak the language of both psychology and performance."

Tracy Wright

Qualifications

MSc Occupational Psychology

MSc Cognitive Behavioural Therapy

BABCP & HCPC Accredited

Certified across MBTI Step I & II, DISC, Enneagram, Insights, ACT, CFT

BPS-accredited Test User Trainer for Ability and Personality

10 years clinical experience leading National Health Services

Tracy Wright is a highly sought-after practitioner who brings unmatched expertise to executive coaching and psychological assessment. Holding dual Master’s degrees in Cognitive Behavioural Therapy and Occupational Psychology, a BSc in Psychology, and postgraduate training in Integrative Psychotherapy and Psychological Therapies, Tracy is a strategist of the human mind.

What sets Tracy apart is her ability to bridge the gap between mental wellbeing and peak performance. Her deep fascination with the human mind led her from clinical psychology and leadership roles in the NHS to coaching high-performing professionals in the business world. She works with a diverse range of leaders, including hedge fund managers, software start-up founders, investment banking executives, and board-level executives in international businesses.

Tracy’s understanding of performance is also informed by her background as a national-level middle-distance runner, her continued passion for endurance sports, and her love of mountaineering. This personal experience enhances her work, alongside her role as co-founder of a software start-up focused on corporate wellness and performance.

It’s rare to find someone equally fluent in psychological science, business strategy, and real-world resilience. Tracy is that scarce combination. She empowers her clients not just to perform better, but to understand themselves more deeply, communicate more clearly, and lead more authentically, enabling them to live fuller, richer, and more successful lives. Tracy brings academic depth and professional accreditation across the most powerful assessment tools and therapeutic models. This isn’t coaching by instinct – it’s precision-led, evidence-based practice.

Ready to reclaim your clarity and lead with impact? Reach out today.

Push less. Perform more.

Psychological Performance Consultancy

Client Transformation Stories

"It was the first time I felt truly backed – emotionally and strategically.”

Starting Position:

Approach:

Result:

"When I work with high-level performers, they’re not looking for guesswork. My training means I can bring hard science to soft skills – and speak the language of both psychology and performance."

MSc Occupational Psychology

MSc Cognitive Behavioural Therapy

BABCP & HCPC Accredited

Certified across MBTI Step I & II, DISC, Enneagram, Insights, ACT, CFT

BPS-accredited Test User Trainer for Ability and Personality

10 years clinical experience leading National Health Services

Ready to reclaim your clarity and lead with impact? Reach out today.

Push less.
Perform more.